Welcome To Ritz Apple Strudel

Our Story

Founded in 2000 in Singapore, Ritz Apple Strudel began with a simple goal: to bring people together through freshly baked, cream-filled strudels made with care. Our original apple strudel—featuring crisp, flaky pastry, smooth cream, and spiced apple filling—quickly won the hearts of many and became our signature creation.

What started as a single outlet has grown into a beloved brand, known for our dedication to quality, consistency, and delightful flavours. Over the years, we've expanded our range to include a variety of strudel flavours, cakes, and pastries, all crafted to suit local tastes and special moments.

At Ritz Apple Strudel, every pastry is more than just a dessert—it's a piece of our story, lovingly baked for yours.

Our Brand Vision

At Ritz, we believe that every bite should bring joy. That’s why we are committed to using only the freshest ingredients, combined with meticulous craftsmanship, to create desserts that are both visually stunning and irresistibly delicious.

Our strudels are handmade daily, ensuring that every layer is light, flaky, and paired perfectly with a luscious filling.

Quality is our priority

We’re proud to say that Ritz Apple Strudel is more than just strudels. While our apple strudel remains a timeless favourite, we’ve expanded our offerings to include a wide variety of freshly made desserts that suit every palate.

From fruit-filled strudels and mille crepe cakes to creamy cheesecakes and seasonal bakes, every product is made using high-quality ingredients and prepared with care to ensure consistent taste and freshness. We’re committed to delivering not just variety, but excellence across everything we bake.

At Ritz, you'll always find something new to enjoy—without ever compromising on quality.